Marketing Consulting & Strategy

Did you know companies with a marketing strategy are 3x more likely to achieve their business goals than those without one.

(Source: SmartBrief)

A clear strategy helps businesses focus their efforts and resources on the activities most likely to drive success.

Marketing Consulting & Strategy

Do you feel like your brand needs a boost? Our focus is making sure you’re seen, heard, and understood. We’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience, and drives long term growth.

Our tailored marketing strategies are built upon extensive market research, in-depth competitor analysis, analytics, and current marketing trends.

Have you ever wondered what marketing consulting & strategy entails, well here is a list of services we offer at Szia Marketing:

Marketing Strategy Development:

  • Situation analysis: Analyzing your current marketing efforts, target audience, market trends, and competitor landscape to identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
  • Target audience research: Conducting in-depth research to understand your ideal customer demographics, interests, needs, and online behavior.
  • Marketing goal setting: Collaborating with you to define your specific marketing goals, aligning them with your overall business objectives (e.g., brand awareness, lead generation, sales growth).
  • Developing buyer personas: Creating detailed profiles of your ideal customer personas, including their demographics, challenges, goals, and preferred communication channels.
  • Competitive analysis: Understanding your competitors' marketing strategies and identifying areas for differentiation in the market.
  • Marketing channel selection: Recommending the most effective marketing channels to reach your target audience, such as social media marketing, email marketing, content marketing, search engine optimization (SEO), or pay-per-click (PPC) advertising.
  • Marketing budget allocation: Developing a budget breakdown that allocates resources efficiently across different marketing channels for optimal ROI.
  • Marketing measurement & KPI definition: Establishing key performance indicators (KPIs) to track the success of your marketing strategy and measure the impact of your efforts.

Marketing Consulting Services:

  • Marketing audit: Analyzing your current marketing efforts to identify areas for improvement and opportunities for growth.
  • Marketing implementation support: Assisting you with the implementation of your marketing strategy, which might involve developing content calendars, managing social media campaigns, or setting up email marketing automation.
  • Ongoing marketing support: Offering ongoing consulting and guidance to ensure your marketing strategy remains effective and adapts to evolving market trends.

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